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Listen: Anaphylaxis UK - Children Allergies & Support with Chief Executive Simon Williams

Simon Williams
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In this episode of the Inside Medical Nutrition podcast, Dr. Linia Patel interviews Simon Williams, chief executive of Anaphylaxis UK, to discuss the organisation's role in supporting individuals and families affected by serious allergies.

The conversation emphasises Anaphylaxis UK's comprehensive support system, encompassing information, training, and a helpline. The organisation aims to improve every aspect of life for those with allergies, from school and work to dining out. Simon stresses the importance of creating a welcoming environment for individuals with allergies, particularly in the food industry.

The podcast addresses the rising prevalence of allergies, especially among children such as peanut allergy and cows’ milk allergy, and the need for increased awareness and procedures in schools. While the exact cause of this increase remains unclear, Anaphylaxis UK focuses on providing resources and training to ensure the safety of those living with allergies and at risk of anaphylaxis.

Simon highlights the organisation's extensive online resources, including fact sheets reviewed by clinical experts and lay members. Anaphylaxis UK is also developing video and audio support for these resources to enhance accessibility. The organisation actively engages with the public through social media and a newsletter, providing updates on research, innovations, and product allergy alerts.

A key focus of Anaphylaxis UK is addressing the significant anxiety experienced by individuals with allergies and their families. Simon emphasises the importance of creating a supportive environment and working with businesses to implement allergy-friendly practices. He introduces the Business Forum, bringing together major brands to improve standards and communication. The organisation also collaborates with suppliers to ensure the safety and availability of allergy-friendly products. Simon stresses the need for a "no-blame culture" to learn from mistakes and improve allergy management.

To learn more about the role of Anaphylaxis UK in allergy management and support listen to the full podcast episode.

You may also be interested in this podcast with a specialist paediatric dietitian discussing weaning and allergen introduction.

 

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